Parallel Finance
2022
Parallel Finance
Parallel Finance approached me for assistance with brand development and product cohesion. As the Senior Brand Designer, I oversaw all aspects of the outward brand identity. This included starting with the logo and then continuing to redefine and scale the rest of the brand system for product, internal, and brand moments.
My time at Parallel was truly enlightening. During my tenure, I established brand elements across both the brand and product. Additionally, I produced work for environmental booth design at various conferences and created video assets for social, interactive, and evergreen moments
RESULT
I assisted the Parallel team in redesigning their branding, which was then applied to their web product and other internal documentation and presentations. I also created booth designs for various event conferences and developed video assets for social media, interactive content, and evergreen moments. Additionally, I conducted research and ideation for an NFT marketplace within the Polkadot ecosystem.
BRIEF
A San-Francisco-based startup aiming to onboard the next billion users on web3. They enable this by creating a decentralized ecosystem of DeFi and NFT products on the Polkadot network.
WHAT WE DID
As Senior Brand Designer, I over seen all outward brand identity. Starting with the logo then continuing with the rest of the brand system, redefine and scale for Web, internal, events, and brand moments
CLIENT
Parallel Finance
Year
2022
Services
Motion, User Research, UI/UX, Web Design, Brand Stratergy, Product, Design Systems
Parallel Finance
