As Senior Brand Designer I was responsible for the strategic vision and execution of all external brand & product identity. I own the end-to-end visual identity, translating brand strategy into compelling experiences by crafting and scaling holistic brand systems—from core logos across critical channels: Digital (Web), internal communications, events, and experiential moments—to strengthen market presence and engagement. Key achievement: Architecting the brand identity for our flagship NFT Marketplace product, successfully launched in late 2023 and driving user adoption and recognition.